Sales intelligence

Speech-to-text built for winning sales intelligence products

Wrong attribution means bad CRM data. Gladia gets it right — and stays fast enough for live coaching when you add it.

Used by

  • Attention
  • Circleback
  • Claap
  • Sana
  • Coconote
Abstract sales intelligence metrics illustration
<300ms
Latency that enables coaching
Coaching cards that fire mid-call — not after the moment passes.
3x
Speaker accuracy that CRMs trust
Accurate talk ratios and sentiment, attributed to the right speaker.
100+
Languages with code-switching
Scales from English into French, German, and Spanish as you grow.
Why teams switch to Gladia

Fast enough to coach. Accurate enough to trust.

The gap between a good sales intelligence product and a great one is usually the transcription layer underneath it.

Speaker attribution

Know who's talking, not just what's said

Rep-vs-prospect errors break every downstream output — talk ratios, CRM fields, sentiment by speaker. Gladia delivers 3x fewer diarization errors, with word-level speaker labels ready for your CRM.

  • 3x fewer diarization errors
  • Sentiment per speaker
  • Talk ratios you can trust
Latency

Coaching cards that fire on time

A live coaching card triggered 10 seconds late is a missed moment. Gladia's sub-300ms streaming STT stays fast as call volume scales — not just in testing.

  • 103ms partials
  • Sub-300ms latency
  • Reliable concurrency
Key entities

Accuracy that doesn't quietly decay

Company names, people, product names, numbers — these feed CRM fields directly, one wrong character matters. Gladia extracts entities accurately across accents and languages so it's right the first time.

  • Named Entity Recognition
  • Accent and language support
  • CRM-ready
Compliance

GDPR-compliant STT by default

European sales intelligence builders can't treat compliance as an add-on. Gladia is GDPR compliant by default, with guaranteed EU data residency, SOC 2 Type 2 certified and zero data retention.

  • EU data residency guaranteed
  • SOC 2 Type 2
  • Zero data retention
Global markets

One sales AI for every market

As your sales team expands into new markets, you shouldn't need a second STT provider. Gladia covers English, French, German, and Spanish today, with 100+ languages ready as you grow.

  • Mid-sentence code-switching
  • No per-region setup
  • Scale as you expand
Benchmarks

Speaker attribution, tested against the field

Gladia leads on DIHARD III, the toughest multi-domain speaker diarization benchmark. DER = lower is better. Our benchmark methodology is open-source.

See the full comparison See the full comparison
16.6%
Solaria-1
20.4%
NVIDIA NeMo
23%
pyannoteAI
33.8%
AWS
37.8%
Soniox
39.5%
ElevenLabs
43.9%
AssemblyAI
46.9%
Deepgram
Getting started

From API key to your first live transcript in minutes

Start for free

with €50 on us

Get your API keyGet your API key
01

Get your API key

€50 in free credits with diarization, summaries, sentiment, and named entity recognition included.

02

Connect your call audio

Stream live calls via WebSocket or upload recordings for async — same schema either way, via API, SDKs, or the Playground.

03

Receive CRM-ready output

Speaker-labeled utterances with sentiment, named entities, and talk ratios, structured for your CRM or coaching engine.

04

Get dedicated support

Volume discounts and enterprise SLAs as you scale. Plus dedicated support when you add real-time coaching.

Sales intelligence case study

How Attention closes more deals and powers smarter AI sales workflows

Challenge

A missed keyword could undermine every insight Attention builds on top

Attention needed a transcription layer accurate enough that a missed keyword or competitor name wouldn't weaken every downstream insight, reliable at the concurrency of tens of thousands of users, and maintainable without the operational overhead of self-hosting a model like Whisper.

Higher
Win rates

Stronger accuracy in pilots and POCs translates directly into higher conversion from trial to closed-won.

Stronger
Client retention

A dependable speech layer keeps features performing consistently after go-live.

100+
Languages with code-switching

Calls that mix English, French, and Spanish mid-conversation, captured correctly without manual setup.

What builders say

Trusted in production by teams building sales intelligence

Matthias Wickenburg
Matthias Wickenburg CTO & Co-founder at Attention
Livestorm

We initially attempted to host Whisper AI, which required significant effort to scale. Switching to Gladia brought a welcome change.

Robin Lambert
Robin Lambert CTO at Livestorm
Amanda Zhu
Amanda Zhu Co-Founder at Recall

Gladia's real-time code-switching has been a real 'wow' factor! Plus, the accuracy of transcription has been excellent.

Recall

Gladia's real-time code-switching has been a real 'wow' factor! Plus, the accuracy of transcription has been excellent.

Amanda Zhu
Amanda Zhu Co-Founder at Recall
Carv

Everything we do based on transcription became better after we switched to Gladia. The accuracy across European languages has been transformative.

Valentijn van Gastel
Valentijn van Gastel CTO at Carv

Your sales intelligence is only as good as the transcript it's built on

Join 2,000+ enterprise teams building their products with reliable audio intelligence.