Sales intelligence

Speech-to-text built for winning sales intelligence products

Sub-300ms transcription, rep vs prospect speaker attribution, and CRM-ready outputs — coach reps mid-call, not after the moment's gone.

Start building freeStart building free View API docsView API docs

Used by

Abstract sales intelligence metrics illustration

<300ms

Latency that enables coaching

Battlecards, objection alerts, and coaching signals that fire mid-call — not after the moment passes

Speaker accuracy that CRMs trust

Rep vs prospect attribution your CRM can count on with accurate talk ratios and sentiment breakdowns per speaker.

100+

Languages with code-switching

One integration for every market your customers sell into — no per-region STT provider to stitch together.

Why teams switch to Gladia

Fast enough to coach. Accurate enough to trust.

The gap between a good sales intelligence product and a great one is usually the transcription layer underneath it.

Real-time latency

Coaching cards that fire on time

A live coaching card triggered 10 seconds late is a missed coaching moment. Gladia's sub-300ms streaming STT keeps your real-time product fast enough to matter and stays fast as call volume scales, not just in testing.

103ms optimal partial latency
WebSocket streaming
Sub-300ms partial transcripts
Reliable under concurrent load

Speaker attribution

Know who's talking, not just what's said

If your STT can't reliably separate rep from prospect, every downstream output — talk ratios, CRM field updates, sentiment by speaker — is wrong. Gladia delivers 3x lower diarization errors with word-level speaker labels your product can push straight to Salesforce or HubSpot.

3x fewer diarization errors
Sentiment per speaker
Talk ratios you can trust

Global markets

One sales AI for every market

Sales tools built for global teams can't swap STT providers per region. Gladia's 100+ languages with code-switching means one integration covers every market — including 42 languages no other API-level STT supports.

Mid-sentence code-switching
No per-region setup
100+ languages

Entity accuracy

Accuracy that doesn't quietly decay

Company names, people, product names, numbers — these feed CRM fields directly, so one wrong character matters. Gladia extracts structured entities accurately, even across accents and languages, so what lands in your CRM is right the first time.

Named Entity Recognition
Accent and language support
Salesforce & HubSpot-ready

Compliance

GDPR-compliant STT by default

European sales intelligence builders can't treat compliance as an add-on. Gladia is GDPR compliant by default, with guaranteed EU data residency — SOC 2 Type 2 certified, zero audio retention by default, compliant from the first API call.

EU data residency guaranteed
SOC 2 Type 2
Zero audio retention

Getting started

From API key to your first live transcript in minutes

No sales call. No STT infrastructure to build. Stream a call, get speaker-labeled output — that's it.

Sign up and get your API key

Create an account to access your API key. Every account includes 10 free hours with the full feature set — diarization, summaries, sentiment, and 100+ languages.

Get your API keyGet your API key

Sales intelligence case study

Higher

Win rates

Stronger accuracy in pilots and POCs translates directly into higher conversion from trial to closed-won.

Stronger

Client retention

A dependable speech layer keeps features performing consistently after go-live.

100+

Languages with code-switching

Calls that mix English, French, and Spanish mid-conversation, captured correctly without manual setup.

Challenge

A missed keyword could undermine every insight Attention builds on top

Attention needed a transcription layer accurate enough that a missed keyword or competitor name wouldn't weaken every downstream insight, reliable at the concurrency of tens of thousands of users, and maintainable without the operational overhead of self-hosting a model like Whisper.