Sales intelligence

Speech-to-text built for winning sales intelligence products

Sub-300ms transcription, rep vs prospect speaker attribution, and CRM-ready outputs — coach reps mid-call, not after the moment's gone.

Used by

  • Attention
  • Circleback
  • Claap
  • Sana
  • Coconote
Abstract sales intelligence metrics illustration
<300ms
Latency that enables coaching
Battlecards, objection alerts, and coaching signals that fire mid-call — not after the moment passes
3x
Speaker accuracy that CRMs trust
Rep vs prospect attribution your CRM can count on with accurate talk ratios and sentiment breakdowns per speaker.
100+
Languages with code-switching
One integration for every market your customers sell into — no per-region STT provider to stitch together.
Why teams switch to Gladia

Fast enough to coach. Accurate enough to trust.

The gap between a good sales intelligence product and a great one is usually the transcription layer underneath it.

Real-time latency

Coaching cards that fire on time

A live coaching card triggered 10 seconds late is a missed coaching moment. Gladia's sub-300ms streaming STT keeps your real-time product fast enough to matter and stays fast as call volume scales, not just in testing.

  • 103ms optimal partial latency
  • WebSocket streaming
  • Sub-300ms partial transcripts
  • Reliable under concurrent load
Speaker attribution

Know who's talking, not just what's said

If your STT can't reliably separate rep from prospect, every downstream output — talk ratios, CRM field updates, sentiment by speaker — is wrong. Gladia delivers 3x lower diarization errors with word-level speaker labels your product can push straight to Salesforce or HubSpot.

  • 3x fewer diarization errors
  • Sentiment per speaker
  • Talk ratios you can trust
Global markets

One sales AI for every market

Sales tools built for global teams can't swap STT providers per region. Gladia's 100+ languages with code-switching means one integration covers every market — including 42 languages no other API-level STT supports.

  • Mid-sentence code-switching
  • No per-region setup
  • 100+ languages
Entity accuracy

Accuracy that doesn't quietly decay

Company names, people, product names, numbers — these feed CRM fields directly, so one wrong character matters. Gladia extracts structured entities accurately, even across accents and languages, so what lands in your CRM is right the first time.

  • Named Entity Recognition
  • Accent and language support
  • Salesforce & HubSpot-ready
Compliance

GDPR-compliant STT by default

European sales intelligence builders can't treat compliance as an add-on. Gladia is GDPR compliant by default, with guaranteed EU data residency — SOC 2 Type 2 certified, zero audio retention by default, compliant from the first API call.

  • EU data residency guaranteed
  • SOC 2 Type 2
  • Zero audio retention
Getting started

From API key to your first live transcript in minutes

No sales call. No STT infrastructure to build. Stream a call, get speaker-labeled output — that's it.

Sign up and get your API key

Create an account to access your API key. Every account includes 10 free hours with the full feature set — diarization, summaries, sentiment, and 100+ languages.

Sales intelligence case study
Higher
Win rates
Stronger accuracy in pilots and POCs translates directly into higher conversion from trial to closed-won.
Stronger
Client retention
A dependable speech layer keeps features performing consistently after go-live.
100+
Languages with code-switching
Calls that mix English, French, and Spanish mid-conversation, captured correctly without manual setup.
Challenge

A missed keyword could undermine every insight Attention builds on top

Attention needed a transcription layer accurate enough that a missed keyword or competitor name wouldn't weaken every downstream insight, reliable at the concurrency of tens of thousands of users, and maintainable without the operational overhead of self-hosting a model like Whisper.

What builders say

Trusted in production by teams building sales intelligence

Matthias Wickenburg
Matthias Wickenburg CTO & Co-founder at Attention
Livestorm

We initially attempted to host Whisper AI, which required significant effort to scale. Switching to Gladia brought a welcome change.

Robin Lambert
Robin Lambert CTO at Livestorm
Amanda Zhu
Amanda Zhu Co-Founder at Recall

Gladia's real-time code-switching has been a real 'wow' factor! Plus, the accuracy of transcription has been excellent.

Recall

Gladia's real-time code-switching has been a real 'wow' factor! Plus, the accuracy of transcription has been excellent.

Amanda Zhu
Amanda Zhu Co-Founder at Recall
Carv

Everything we do based on transcription became better after we switched to Gladia. The accuracy across European languages has been transformative.

Valentijn van Gastel
Valentijn van Gastel CTO at Carv

Your sales intelligence is only as good as the transcript it's built on

Join 2,000+ enterprise teams building their products with reliable audio intelligence.